Differentiate or Die: Survival in Our Era of Killer Competition, 2nd Edition

March 14, 2008

A Revision of the Handbook that Taught Marketers to Differentiate in Order to Dominate the Competition

DUBLIN, Ireland--(BUSINESS WIRE)

Research and Markets (http://www.researchandmarkets.com/reports/c85895) has announced the addition of "Differentiate or Die: Survival in Our Era of Killer Competition, 2nd Edition" to their offering.

Since "Differentiate or Die" was published seven years ago, competition for mindshare in a world of look-alike products and services has only intensified. The message of the book is more important than ever: that companies often fail to recognize their own most powerful and unique attribute and fail to implement a strategy that emphasizes and supports that attribute. Differentiation is not branding, but the essence of what branding is about. Jack Trout demonstrates successful differentiation through examples from around the world, using core ideas like heritage, market leadership, and "being first" to rationalize consumers' unconscious emotions so that managers can bind them to products. This revised Second Edition includes new and updated examples, new research, fresh case studies, a deeper discussion of specialization, and an in-depth explanation of the ways line-extension can undermine differentiation.

Key Discussions

The Tyranny Of Choice.
The Creeping Commoditization Of Categories.
Whatever Happened To The U.S.P.?
Reinventing The U.S.P.
Quality And Customer Orientation Are Rarely Differentiating Ideas.
Creativity Is Not A Differentiating Idea.
Price Is Rarely A Differentiating Idea.
Breadth Of Line Is A Difficult Way To Differentiate.
The Steps To Differentiation
Differentiation Takes Place In The Mind.
Being First Is A Differentiating Idea.
Attribute Ownership Is A Way To Differentiate.
Leadership Is A Way To Differentiate.
Heritage Is A Differentiating Idea.
Market Specialty Is A Differentiating Idea.
Preference Is A Differentiating Idea.
How A Product Is Made Can Be A Differentiating Idea.
Being The Latest Can Be A Differentiating Idea.
Hotness Is A Way To Differentiate.
Growth Can Destroy Differentiation.
Differentiation Often Requires Sacrifice.
Being Different In Different Places.
Maintaining Your Difference.
Differentiation In The New World Of Buzz.
You Can Differentiate Anything.
Who Is In Charge Of Differentiation?

For more information visit http://www.researchandmarkets.com/reports/c85895

Differentiate or Die: Survival in Our Era of Killer Competition, 2nd Edition
John Wiley and Sons Ltd, March 2008, Pages: 272
21 Euros