March 07, 2008


The Principal Financial Group Named One of ''America’s Most Admired''

FORTUNE magazine’s annual list recognizes performance and reputation

DES MOINES, Iowa--(BUSINESS WIRE)

FORTUNE magazine named the Principal Financial Group® one of “America’s Most Admired Companies.” The Principal® was among the top four companies within the life and health insurance industry, receiving high marks for innovation. The complete list is available on www.fortune.com.

“This recognition is an honor, and The Principal is pleased to be admired by others within our industry,” said J. Barry Griswell, chairman and CEO of the Principal Financial Group. “The work is not done, however. The Principal will continue to provide service to our customers through industry leadership, corporate responsibility and customer satisfaction.”

The Principal was recognized in February as 21st on FORTUNE magazine’s 2008 list of the “100 Best Companies to Work For.” The company ranked 250 on the 2007 FORTUNE 500.

Finding “America’s Most Admired Companies”

To identify “America’s Most Admired Companies,” FORTUNE and the Hay Group, survey financial analysts and top executives and directors from FORTUNE 1000 and Global 500 companies to identify companies that have the strongest reputations within their industries and across industries.

Companies are rated on attributes that include the ability to attract and retain talented people, quality of products and services, quality of management, innovation, social responsibility, use of corporate assets and long-term investment value.

About the Principal Financial Group

The Principal Financial Group® (The Principal ®)[1] is a leader in offering businesses, individuals and institutional clients a wide range of financial products and services, including retirement and investment services, life and health insurance, and banking through its diverse family of financial services companies. A member of the Fortune 500, the Principal Financial Group has $311.1 billion in assets under management[2] and serves some 18.6 million customers worldwide from offices in Asia, Australia, Europe, Latin America and the United States. Principal Financial Group, Inc. is traded on the New York Stock Exchange under the ticker symbol PFG. For more information, visit www.principal.com.

1 “The Principal Financial Group” and “The Principal” are registered service marks of Principal Financial Services, Inc., a member of the Principal Financial Group.

2 As of December 31, 2007

Contacts
Principal Financial Group
Rhonda Clark-Leyda, 515-247-6634
clark-leyda.rhonda@principal.com

At A Glance

Principal Financial Group
Headquarters: Des Moines, Iowa
Website: http://www.principal.com
CEO: J. Barry Griswell
Employees: 14,500
Ticker: PFG (NYSE)
Revenues: $8,303.7 million (2004)
Net Income: $825.6 million (2004)
Source: via Business Wire
Updated 01/03/2006 by company